Contact: Victoria FeaRegion: All UK

Title: Senior Drama Commissioner
Genre: Drama
Region: All UK

About Channel

ITV’s broadcasting business is made up of ITV1, the UK’s largest commercial TV channel in terms of audience share, and digital channels ITV2, ITV3, ITV4 and CITV.

Owned by ITV Plc, ITV’s content business also generates revenues by distributing ITV and third-party programming internationally, and through the sale of associated DVDs and merchandise.

ITV strive to provide event TV that appeals to a broad audience and is hugely talked about, from long running soaps, big game and talent shows, laugh out loud comedy to reality TV.

Programme Interests

ITV is the home of mainstream drama. We make series, serials and single films for a broad, heartland audience which regularly achieve ratings above 6m. Our output has variety and depth, including period series Downton Abbey, female cop duo Scott & Bailey, and event serials like Mrs Biggs.

The bedrock of our weekday schedule is provided by our two soaps Coronation Street and Emmerdale. These long-running dramas have been entertaining the nation for decades and are at the heart of the national conversation on a daily basis. They provide a solid inheritance for our 9pm dramas.

In early 2014 we will welcome back Scott & BaileyThe Bletchley Circle, and Mr Selfridge, to name but a few.

Looking For

Here at ITV we are looking for the clearest ideas, by the best writers, and always put our audience first. No subject is off-limits - we can rise to celebratory, hilarious highs or plunge to very dark areas of human behaviour. But we will always look for some element of mainstream appeal and an accessible way in for our audience.

This might be the kind of story, type of character, or a piece of clever casting. We can take our audience to places they have never been as long as we don’t alienate them. An ITV drama is never cynical and is always entertaining, and even in the darkest stories we seek the hope of redemption. We don’t do black comedy or satire, and we can’t be bleak.

We are looking for ideas of all shapes and sizes. While finding returnable series is our priority, we also need two, three and four parters, ideally with the potential to return. We also need one-off films to be Bank Holiday specials. Finally, don’t forget that there are opportunities for series on ITV2. These ideas need to be comedy drama, younger-skewing and non-genre.

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