Contact: Ken MacDonaldRegion: Canada




Title: VP Programming
Genre: All
Region: Canada
E: ken.macdonald@bellmedia.ca
W: www.discovery.ca

About Channel

Launched in Canada in 1995, Discovery is now available in more than eight million Canadian homes.  Discovery is offered in standard definition (SD) and high definition (HD) simulcast – along with Animal Planet, Discovery Science, Investigation Discovery and Discovery World.  Discovery Canada is a joint venture between Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and Discovery Communications Inc.  

Programme Interests

Looking For

Series and Specials

Our Goal is to commission programming that at its core delivers:
1. Renewable character-driven series where the characters are authentic and the stakes are high and very real. Our characters are self-made with a passion for their work and the guts to live life on their own terms. IE: Highway Thru Hell, Dangerous Flights, Jacked! and Cold Water Cowboys.
2. Big, Event Specials where the audience has to tune in: Live, Drama, Documentary, IE: Nic Wallenda Live, Megalodon, JFK: The Smoking Gun, Klondike.
3. Entertaining approaches to science, technology, and adventure. IE: Never Ever Do This at Home, Don't Drive Here, Naked and Afraid. We are accomplished at working with international formats and adapting them for the Discovery audience. We also take an active role in creating original formats.

OUR TYPICAL VIEWER:
Our typical viewer is male between 18 and 49 years old. Our viewer comes to Discovery Canada seeking knowledge and insight, living vicariously through our programming, participating in extraordinary experiences they wouldn't have otherwise.

 

WHAT'S WORKING:
Series like Highway Thru Hell, Gold Rush, Deadliest Catch, Auction Kings, Fast N' Loud, Moonshiners, How It's Made, Alaska: The Last Frontier, Canada's Worst Driver & Cash Cab. As well as big international special event programming like Aliens: The Definitive Guide, JFK: The Smoking Gun.

STORYTELLING:
The key element in all our commissioned programming is great take-away. For any commissioned series or Special, producers should think of their project as not simply a TV show but as a full, four screen, socially engaging experience.
 

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About

Ken MacDonald, as Vice- President of Programming for Discovery Canada is responsible for the strategic programming direction for Discovery and its portfolio of factual entertainment channels. This role carries the responsibilities for the channel’s schedule, acquisitions, commissioning new Canadian documentaries and international co-productions. Mr. MacDonald also oversees four digital specialty services:  Animal Planet, Discovery World, Investigation Discovery, and Discovery Science.

 

Prior to joining Discovery, Mr. MacDonald was National Vice-President of News and Public Affairs for nine years at The Global Television Network.  Mr. MacDonald is also a former national journalist, political commentator and producer.