Contact: Cecilia PerssonRegion: Africa, All UK

Title: Vice President Acquisitions and Co-Productions, EMEA International Turner Broadcasting System Europe
Genre: Children's
Region: Africa, All UK

About Channel

Programme Interests

We are continuing to build Cartoon Network and Boomerang as our two flagship channels across the region – making them leaders in their respective areas – and diversifying beyond our core audiences of boys. Boomerang in particular is a focus for us this year as we work to align the channel worldwide as a family co-viewing network with a united programming line-up of classic and contemporary animation that will appeal to kids and families.  

Looking For

Authenticity, high quality and originality – content that complements our pipeline of programming, allowing us to further customise our offering and create channels that are as relevant as possible to our audience in each market. 


For Boomerang, we are looking for comedy animation that can complement our existing slate of much-loved classics like Scooby Doo and Tom and Jerry that have strong heritage value in our region, timeless characters and stories that will be popular with children and families.


For Cartoon Network we are looking for comedy animation shows for a core audience of kids 8-12, featuring humour that is universally appealing and girl inclusive, as well as comedy adventure shows that are smart, fresh and exciting and resonate strongly with kids.


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Cecilia Persson is Vice President of Acquisitions & Co-Productions for all Turner Broadcasting’s kids’ channels across EMEA and International, including Cartoon Network, Boomerang, Cartoonito and Boing.  She joined Turner Broadcasting in 2005 as Director of Acquisitions and was promoted to Vice President of Programming, Acquisition and Presentation in 2006.  Her role expanded in 2009 to take overall responsibility for Turner Broadcasting’s acquisition and co-production strategy across EMEA.


Prior to this, Cecilia was Director of Acquisitions, Planning and Channel Development at Showtime, the Viacom co-owned digital satellite broadcaster, where she was responsible for acquiring a wide variety of products, ranging from kids content to feature films, and oversaw planning and presentation for the company’s seven owned and operated channels.  Based in the UK, Cecilia was responsible for output deals with major studios including Fox, Universal, Paramount, Sony and DreamWorks.  Prior to Showtime, Persson was Channel Manager at Carlton Cinema.