Contact: Jeff BieberRegion: United States

Title: Vice President, News and Public Affairs
Genre: Factual
Region: United States

About Channel


WETA is one of 354 television stations that make up the Public Broadcasting Service (PBS). WETA TV 26 reaches 1.3 million Washington area viewers in an average week who tune in for broadcasts of children’s programs, news and public affairs, history and culture, and science and nature programs. WETA's other channels include WETA HD, WETA UK, and the WETA Kids Channel.

On the radio dial, Classical WETA 90.9 FM is the exclusive home of classical music in Greater Washington. Classical WETA is also available in the Cumberland Valley on WGMS 89.1 FM and in Frederick, Maryland on WETA 88.9 FM.

Producers for the Nation

WETA is one of the top producing stations for public television, producing and co-producing landmark television series. Ken Burns’s The Civil War, Baseball and The War drew international praise; The NewsHour with Jim Lehrer is highly regarded for its news coverage; Washington Week with Gwen Ifill continues a 40-year tradition of insightful news analysis; and The Kennedy Center Presents performance series bring the richness of Washington’s arts and culture to the nation.

WETA has won more than 500 awards for its productions, co-productions, presentations and projects, including Primetime Emmys, George Foster Peabody Awards, and duPont-Columbia Journalism Awards.

A tradition of education and service

In addition to our broadcasts and productions, WETA is guided by the vision and inspiration of our founder, Elizabeth P. Campbell, a steadfast believer in the power of media to educate. In that spirit, WETA has developed valuable national education services whose projects for parents and teachers include,, and

On the ground in the local community, WETA’s services include Ready To Learn workshops that show families, child-care providers and teachers how to leverage public television's kids shows to help young viewers learn to read.



Programme Interests

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With over fourteen years in senior management, Bieber is responsible for program development, marketing, and project management of national primetime series’ and specials broadcast on PBS. Strengths include strategic planning, building and leading successful multidisciplinary teams, creative problem solving, marketing, P&L accountability, and budget management.

Winner of two national EMMY Awards, two George Foster Peabody Awards, duPont-Columbia Award for Journalism, seven CINE Gold Eagles, Ohio State Award, Chris Award, NY Film Festival Blue Ribbon, and two regional EMMY Awards.


Ø Leadership
A people person with over 30-years in the business, Bieber leads by example, with a hands-on knowledge of all facets of media, production and public broadcasting. His experience includes the creation of successful media projects from the ground up, turning around troubled ventures by establishing targeted solutions with clear short and long-term goals, creating and implementing successful marketing strategies, and building and empowering interdisciplinary teams with focused, efficient implementation.

Ø Management
With a strong background in non-profit business management, Bieber has established a successful track record developing and executing comprehensive strategic plans, branding strategies for large footprint multimedia projects, building effective partnerships and delivering meaningful, quantifiable and significant business results that are sustained over time.

Ø Marketing
Bieber works with corporations, foundations, major donors, the PBS system, and international co-production partners to secure the funds necessary for creating major initiatives. Over the last 15 years, he has established relationships with many key decision makers who have repeatedly supported his projects.


LATINO AMERICANS - Raised $5.8 million to create this landmark six-hour television series that included a companion book, public engagement, communications and educational campaign in Spanish and English. Developed partnerships with LPB, ITVS and hired a predominately Latino team. New York Times: “An important and enlightening series...the kind of polished and intelligent documentary series that PBS does so well.” L.A. Times: “I sat down to watch with grim determination; when I was done, I couldn’t stop talking about it.” 2013 Peabody Award.

THE ITALIAN AMERICANS (CURRENT) – Raised $3 million to create this four-hour television series about Italian American history. Slated for broadcast in February 2015, the initiative will include a book, public engagement, communications and education campaign.

THE PILGRIMS (CURRENT) – Raised $2.3 million to produce a two-hour documentary directed by Ric Burns. Created a unique partnership with the BBC, WGBH, WETA and Steeplechase Films. Slated for fall 2015.


Helped transform this forty-six year old franchise by hiring its current moderator Gwen Ifill, updating the format, producing audience specials & web casts across the country, forging media partnerships, and maintaining robust corporate funding and a primetime slot. Winner of the 2009 Peabody Award for Election Coverage.

PANDEMIC FLU PROJECT (2010) – Created this quick turn-around special by developing key partnerships with The Newshour and The Production Group.

THE JEWISH AMERICANS (2008) – Raised 4m. Created and managed this six-hour television series with Producer David Grubin. Included a companion book and public media campaign. Forged partnerships with WNET and JTN Productions. Winner of the Chris Award.

THE MYSTERIOUS HUMAN HEART (2008) – Three-hour series produced with David Grubin Productions and WNET. Winner of a national EMMY award.

AMERICA AT A CROSSROADS (2007) – Turned around this initiative by creating and managing a twelve-hour, six-night primetime series that delivered system-wide buy-in, an extensive public media campaign, great reviews, a healthy financial margin. Winner of the Columbia-DuPont Award for Journalism and two national EMMY awards.

FLASHPOINT (2004/2005) – Quarterly specials co-hosted by Bryant Gumbel and Gwen Ifill. Winner of multiple CINE Golden Eagle Awards.

TUCKER CARLSON: UNFILTERED (2004) – Co-creator and executive producer for this weekly series.

MY JOURNEY HOME (2004) Created and managed this two-hour documentary with Producer Renee Tajima-Pena, focusing on issues of diversity and the American identity. With funding from Farmers Insurance, The Rockefeller Foundation, and The CPB Diversity Fund, this project included a public engagement and communications strategy

HBO/PBS PARTNERSHIP (2004) – Helped forge a partnership with HBO to co-produce four one-hour feature films and follow-up discussions focusing on Dirty Bombs, Genocide in Rwanda, and other timely subjects.

ROUGH SCIENCE (2002/2004) – Co-produced with the BBC & Open University. Reality series featured scientists faced with scientific challenges. Second window sale to Discovery Digital. Gold Plaque, Chicago International TV Awards

AVOIDING ARMAGEDDON (2003) – After inheriting this 8-hour production in midstream, WETA replaced the producers, writers and key technical staff to create a critically acclaimed and highly rated series on weapons of mass destruction. Produced with Ted Turner Documentaries.

PBS’ 9/11 Coverage – Co-Executive producer for two weeks of non-stop coverage following the attacks on 9/11.


Bieber was a producer, director and writer for local and national documentaries, news magazines, studio productions, hearings on Capitol Hill and live multi-camera concerts. Highlights include the production of live performance specials at The Kennedy Center and at the U.S. Capitol on July 4th and Memorial Day; documentaries on history, healthcare, the environment, the creation of the U.S. Holocaust Memorial Museum; hearings on WACO, Whitewater and the nomination of Clarence Thomas to the Supreme Court; news analysis and business programs.


Bieber started his television career as a score reader and production secretary and learned his craft on the job from producers, directors, videographers, and editors. Worked for WETA and a variety of networks including PBS (WQED, WNET) and the Tony Awards, Presidential Inaugural Concerts for CBS.

MUSICIAN (1978 - 1981)

Prior to a television career, Bieber was a classical clarinetist with The Kennedy Center Orchestra, The American Ballet Theatre, New York City Opera, and other arts organizations.


Master of Music, Peabody Conservatory, 1979 Bachelor of Music, University of Maryland, 1978 Tanglewood/Boston University, 1971 and 1972


Bieber has taught graduate courses in Communications and Social Change and Creating Public Media Campaigns, utilizing public engagement and communications strategies. Students learn theory while creating actual public media campaigns. In 2010, the Georgetown class formed partnerships with the D.C. Public School System, POV and WETA to educate parents about nutrition with the film Food, Inc. In 2011, the students formed a partnership with NOVA, creating an engagement strategy that included a Science Café in Washington, DC. Students also created videos, a website, social media sites, and a communications and public engagement campaign to reach parents on broadcast, on-line, in the press and in communities around the city.


Jeff and Diane have been married for over 38 years and have two amazing children currently living in New York and Los Angeles. The Bieber’s reside in Columbia, MD.