Contact: Patricia Hidalgo Region: EMEA, All UK, Africa

Title: Senior Vice President, Chief Content & Creative Officer, Turner Broadcasting EMEA
Genre: Children's
Region: EMEA, All UK, Africa

About Channel

Programme Interests

A global priority for us this year is Boomerang and we have made a strategic decision to elevate this channel to become our second flagship kids brand next to Cartoon Network. We will be aligning our Boomerang channels worldwide with a common unique positioning that we believe will resonate strongly with boys and girls aged 4-7 and their families.


We are also focused on delivering on our commitment to be where our audiences are, be it in the digital space or mobile, on demand etc.  As such, we look to develop new content that flourishes in worlds beyond TV and we have strengthened our position over time to a global brand that truly delivers quality content across multiple platforms. 


Looking For

Great ideas and originality. Comedy animation which is universally appealing is consistently a priority for us on Cartoon Network, alongside strong creator driven concepts. 


Boomerang is a light hearted, safe and playful place, therefore we are looking for timeless content that complements our current offering and unique and surprising stories and great characters that both kids and their families can enjoy.


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Patricia Hidalgo is Senior Vice President, Chief Content & Creative Officer Kids for Turner Broadcasting System EMEA. In this role, she acts as Turner’s editorial head for its strong portfolio of kids content and channel brands across EMEA including Cartoon Network, Boomerang and Cartoonito. 


Hidalgo oversees all centrally-funded programming (acquisitions, co-productions and originals); channels branding; franchise and research initiatives; and editorial compliance across multiple platforms and formats.


Hidalgo joined Turner Broadcasting in London following a 15-year career at The Walt Disney Company, most recently as Vice President, Content & Programming Strategy, EMEA. Here, she was responsible for directing content, programming, acquisitions and compliance strategies for Disney across EMEA.