Contact: Hu Yangzi Region: China

Title: Head of Formats and International Business
Genre: Entertainment
Region: China

About Channel

Hunan Television is a provincial satellite TV station. It launched in January 1997 and is currently China's second most watched channel, second only to CCTV 1, owned by China Central Television, although Hunan TV has occasionally overtaken CCTV 1 in the ratings. 

Programme Interests

Lester is particularly interested in exploring innovative opportunities with international content developers and producers, in terms of format co-development, co-production, and distribution collaboration across various platforms and territories.

Looking For

At the moment we are looking at weekday dating shows and big shiny floor weekend prime time entertainment shows/talent shows. However, changing regulations in China makes it difficult to pin down what format or element exactly. That's why we sometimes invite international producers to join our local production and get to know more about the way we work and the market, which is a challenging learning process for them as well and an ideal preparation before stepping into co-development. 

Watch Commissioner Overview

Watch Commissioner Showreel

Read Commissioner Brief


Yangzi Hu (Lester) obtained his master’s degree in Digital Asset and Media Management at King’s College London in 2016 and returned to Hunan TV as Head of Formats and International Business. He has 8 years of experience in television content creative and international cooperation.  He has led the acquisition and localisation of an array of television formats at Hunan TV, including Take Me Out, Your Face Sounds Familiar, and Educating Yorkshire. Lester is experienced in international format co-development, such as The Smart 7, a daily quiz show created together with a major European production house.

He has also been involved in a number of high-profile projects working with western creative and technical professionals. He started in 2008 as a format researcher and later a commissioning project manager, and has gained valuable insights into international TV production practices through translating for international consultants, as well as a solid understanding of the trends and needs of the Chinese market.