Contact: Wu KeyuRegion: China, Beijing - China

Title: Director of Program R&D Department
Genre: Drama, Documentary, Children's
Region: China, Beijing - China

About Channel

China Central Television commonly abbreviated as CCTV, is the one and only state broadcaster in the People's Republic of China.

CCTV has a network of 50 channels and is accessible to more than one billion viewers. And Most of its programmes are a mixture of news, documentary, social education,    comedy, entertainment, and drama, the majority of which consists of Chinese soap operas and entertainment.

Programme Interests

Looking For

Formats or paper formats on kids and youth (intelligence and manipulative ability developing), scientific education and interesting experiment, multimedia interaction, new media technology application, entertainment, factual , documentry and drama formats.

We also welcome co-development, co-produce and co-distribution  in any kind of IP for both Chinese and overseas market.

Watch Commissioner Overview

Watch Commissioner Showreel

Read Commissioner Brief


Since he joined CCTV in 1996, he has worked as Chief Editor in Social & Education Center, Director of Research Department, Director of Program R&D Department from 2010. Now his main duties include program innovation, foreign formats import, oversea cooperation,strategic research on channel and program development, and the organization of creation festivals within CCTV.

 His main works: Waiting for me, Dinggelongdongqiang, Clash of Choir, Who do you think you are, Super Star Ding don, You deserve it, The biggest loser (all in Chinese version).